SnapNuvoCompare · Checked October 14, 2026
Removal tools compared.
Four services that can handle people-search removal for you. We use one of them, Cloaked. The other three we haven't used, so for those we rely on each company's own pages and the one independent test we could find.
Prices and features change, so confirm on the company's site before you buy.
Start with the free route
Doing the opt-outs yourself costs nothing. The free guide walks through it.
Independent test (2025)
University researchers had participants buy four paid removal services and tracked what each one cleared. Published in Proceedings on Privacy Enhancing Technologies, 2025.
| Service | Records cleared, average per person |
|---|---|
| Incogni | 76.6% |
| Kanary | 23.4% |
| All four (Incogni, Optery, Kanary, Mozilla Monitor) | 48.2% |
"Cleared" counts records each service reported as removed or no longer found, so it relies partly on the services' own dashboards. The researchers also found services flagging records that weren't about the participant. Source: He et al., PoPETs 2025. Cloaked, Aura, EasyOptOuts and DeleteMe weren't in this study.
| If you want | Look at |
|---|---|
| The cheapest paid option with a test result | EasyOptOuts |
| Removal only, wide coverage, reports that show the work | Optery |
| Data removal plus call screening in one app | Cloaked (we use this) |
| Identity protection for a whole household | Aura |
Cloaked · we pay for this one
What it offers: data-broker removal, a free exposure scan, and a call screening feature called Call Guard. Also email and phone aliases, a VPN and password tools.
Our results: Call Guard marked 62 of the 77 calls we got in the last 30 days as spam (checked October 20, 2026), and our account reports 14,636 exposures secured. Full write-up.
Independent test: none found.
Published price: $9.99 to $24.99 a month billed yearly ($119.99 to $299.99 a year). Monthly billing costs more.
Keep in mind: Cloaked says Call Guard is still rolling out, and its pages give different numbers for how many sites it covers. Check the plan details.
Visit CloakedMay earn SnapNuvo a commission.EasyOptOuts
What it offers: automated opt-out requests to 200+ people-search sites and data brokers, with a new scan every four months, per its site.
Independent test: none recent found.
Published price: $19.99 a year.
Keep in mind: Privacy Guides notes it sends requests to some sites whether or not your data is there. No family plan listed. We haven't used it.
Visit EasyOptOutsOptery
What it offers: removal from hundreds of people-search sites, a free exposure report, and removal reports with screenshots. Its pages cite 945+ sites, 630+ handled automatically on the top plan, and a family option.
Independent test: one of the four services in the 2025 study above, which averaged 48.2% across all four.
Published price: Core $39 a year, Extended $149, Ultimate $249.
Keep in mind: removal only, not a call blocker. We haven't used it.
Visit OpteryAura
What it offers: identity theft protection for individuals, couples and families: credit and identity monitoring, insurance, and scam and spam blocking, with a free 14-day trial, per Aura's site.
Independent test: none found.
Published price: from about $12 a month for one adult to about $32 a month for a family, billed yearly.
Keep in mind: a broader identity product, not only data removal. We haven't used it.
Visit AuraNot covered yet
Incogni and Kanary were in the 2025 study above. DeleteMe wasn't. We'll add services once we've read their terms and pricing. We'd rather list fewer options with sources than many we haven't checked.
Other sources: each company's website and pricing pages, and Privacy Guides, read October 14, 2026.